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How to win with AI: Insights from a CEO

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The rising pressure to use AI AI is no longer a future concept. It’s on the table in every leadership meeting I’m part of, and it’s becoming a top-down priority across industries. More CEOs, including myself, are asking their teams to integrate AI into their workflows. The expectation is clear: every team should be using AI to improve efficiency and performance. The pressure to operate with an AI-first mentality is real, but many teams are struggling to understand what that actually means in practice. The goals (faster output, lower costs, better quality) are valid. But when teams jump in without the right strategy, the results can miss the mark. I’ve seen companies spend heavily, lose time chasing fixes, or end up with translations that need so much cleanup, it would have been faster to use conventional human or machine translation. So let’s reset the conversation. Being AI-first doesn’t mean using every tool you can find or building bespoke AI applications. It means knowing when and ...